The truth about Pop-Ups

OH, pop-ups…

These peculiar windows that appear abruptly while browsing a web are commonly rated as invasive & nosy, because they basically prevent users from continuing with what they were doing on the site in the first place.

Then again, they can actually be pretty helpful if they’re interesting, creative, useful, and attractive enough to take a look.

The truth about pop ups

They generally intend to draw users attention to different content or information, to take their mind off the actual site they’re on for a brief moment, only to offer an attractive offer and collect their email addresses at the same time.

Some may think they’re the main cause of the dropout rate increase, because it muddies and slows down normal browsing.

But the truth is this only happens when the window either has nothing to do with the site’s content, or is visually weary & annoying.

So don’t be afraid to incorporate these windows on your site, cause’ they can be very useful when employed correctly, especially to expand your online business and capture leads.

Not all pop-ups play the same roll

The difference between pop-ups is quite easy to understand, considering there are only four types:

  • The classic pop-up | The alternate browsing window, that appears completely on its own on your browser.
  • Pop-ins | Content shown on the website in question, without opening a new window in the browser.
  • Input pop-ups | Those windows that instantly appear as soon as the visitor enters the website.
  • Out pop-ups | Better known as “exit-intent” windows, out pop ups are those that arrive just when the visitor decides to leave the site; the one last attempt to capture a lead.
  • Either of them usually display probes, subscriptions, surveys, sales, games, articles, etc, seeking to catch new leads, database, followers, make brand awareness or sell a product/service.
  • But what’s truly important here is that how they’re programmed on the site is in fact what defines their type. So when you get ready to introduce them on your own web page you will be able to create a marketing strategy and define what to say to your audience and decide when & where to place them along the site.

The key

Pop ups definitely catch your attention, even if it’s briefly, so one could say their use is a worthwhile risk. But it it is also true they will be counterproductive when done wrong. The key is to consider the content you are providing through them.

  • Go straight to the point.
  • Use a short & catchy copy
  • Design a well thought layout
  • It must be related to the content displayed on the site or landing page
  • Program it to appear after at least 2 minutes
  • The key message must be delivered according to the pop up type
  • Program the minimum amount needed on each landing page

Remember they are naturally invasive & limiting. Take your time to decide which type is more convenient to deliver your message, and exactly how many you need. Try to be minimalistic in your design and sober with your color pallette to avoid eye stress. Is better if you hook your audience with a keyword or an image.

It also helps to make the pop-up close as simple and visible as possible, to make the audience feel they have a choice and leave whenever they want, instead of feeling annoyed by it.

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